Internal Brand Style Guide
Your reference guide for the logo, text styles, colour palette and shadows.
Logo
Colours: The colours of the logo are an integral part of our brand identity and should not be changed under any circumstances.
Aspect Ratio: Please ensure that the logo's proportions are preserved when resizing. Distortion of these proportions can misrepresent our brand's visual identity.
Contrast: Always place the logo on a background that ensures it is clear and easily distinguishable. Poor contrast can diminish the logo’s visibility and impact.
Modifications: Please refrain from adding any elements such as shadows, embellishments, or effects to the logo. The logo should be used as provided without any alterations.
Spacing: Ensure there is sufficient clear space around the logo. This space is required to prevent the logo from being visually crowded by other elements.
Colours
Text
Heading 1
Heading 2
Heading 3
Heading 4
feature
Paragraph Large
Paragraph Standard
Paragraph - Subtext