Internal Brand Style Guide

Your reference guide for the logo, text styles, colour palette and shadows.

Logo

  1. Colours: The colours of the logo are an integral part of our brand identity and should not be changed under any circumstances.

  2. Aspect Ratio: Please ensure that the logo's proportions are preserved when resizing. Distortion of these proportions can misrepresent our brand's visual identity.

  3. Contrast: Always place the logo on a background that ensures it is clear and easily distinguishable. Poor contrast can diminish the logo’s visibility and impact.

  4. Modifications: Please refrain from adding any elements such as shadows, embellishments, or effects to the logo. The logo should be used as provided without any alterations.

  5. Spacing: Ensure there is sufficient clear space around the logo. This space is required to prevent the logo from being visually crowded by other elements.

Colours

Blue

#04416D

Blue

#04416D

Blue

#04416D

White BG

#FAFAFA

White BG

#FAFAFA

White BG

#FAFAFA

Light Blue

#0094D9

Light Blue

#0094D9

Light Blue

#0094D9

Light Blue 20%

#0094D9

Light Blue 20%

#0094D9

Light Blue 20%

#0094D9

Orange

#F8931D

Orange

#F8931D

Orange

#F8931D

Orange 20%

#F8931D

Orange 20%

#F8931D

Orange 20%

#F8931D

Dark Blue Text

#F8931D

Dark Blue Text

#F8931D

Dark Blue Text

#F8931D

Subtext

#888888

Subtext

#888888

Subtext

#888888

Text

Heading 1

Heading 2

Heading 3

Heading 4

feature

Paragraph Large

Paragraph Standard

Paragraph - Subtext

Logo Fonts

Conneqt bold

Conneqt bold

Conneqt bold

Goudy trajan

Goudy trajan

organetto bold

organetto bold

organetto bold

Shadows

Elevation 1

Elevation 1

Elevation 2

Elevation 2

Elevation 2

Elevation 2